
China's Most Expensive Ice Cream Is Back on Sale at a Tenth of Its Former Price
5 hours ago
Zhong Xue Gao, the 'Hermès of ice cream' whose 66-yuan ECCO-branded bar once made it a byword for premium excess, has relaunched on JD after bankruptcy — and shoppers are finding the same brand at single-digit prices, a small case study in what happens to China's premium boom when the mood changes.










