1688 Cancels Only Refund Policy to Balance Consumer and Merchant Interests
The recent announcement by 1688, a platform under Alibaba Group, to fully cancel its "only refund" policy is a notable development, particularly in the e-commerce landscape. This change is expected to have a significant impact on both consumers and merchants. Previously, when a buyer discovered a quality issue with a product after receiving it, they could initiate a refund request, and the platform would actively intervene to process the refund without needing the seller's consent. However, this policy has been criticized for potentially damaging the interests of merchants. By cancelling the "only refund" policy, 1688 aims to balance the interests of both buyers and sellers, promoting a healthier e-commerce environment.

17 March 2025
The primary motivation behind the cancellation of the "refund only" policy is to prevent individuals from taking unfair advantage of the system, as well as to safeguard the legitimate interests of merchants. This move aims to reduce unnecessary losses and disputes, ultimately fostering a fairer e-commerce environment. By abolishing this policy, the platform also empowers merchants with greater autonomy in handling refund requests, allowing them to manage their businesses more flexibly. This development is part of a broader trend in the e-commerce sector, with platforms like Kuaishou, Taobao, and Pinduoduo having previously taken steps to adjust their refund policies. These changes reflect a shift towards giving merchants more control over their operations and reducing the burden of refund-related disputes.
The cancellation of the "refund only" policy on the 1688 platform is expected to have a positive impact on merchants, who will no longer be required to bear the costs of refunds in certain circumstances. Furthermore, the platform's decision to provide subsidies to buyers in cases where the merchant is not at fault is likely to enhance trust and fairness in the e-commerce ecosystem. However, some consumers have expressed negative sentiments towards this policy, viewing it as unfair to those who genuinely require a refund only, especially in cases of disputes over product quality. They argue that refund policies should be handled on a case-by-case basis rather than a blanket cancellation of the "refund only" option.

In a similar vein, other e-commerce platforms have been taking steps to address consumer concerns and improve their services. For instance, @啄木鸟家庭维修 has made significant efforts to enhance transparency and customer satisfaction. As of March 17, they have audited and confirmed 8655 disputed orders, provided refunds and optimized fees, and ensured that all data is reported to market regulatory departments for verification. Additionally, they have implemented a price transparency initiative, listing prices for 88 products and 6758 services, and plan to develop an AI-powered feature to estimate maintenance costs and provide self-inspection and DIY repair guidance.
The decision to cancel the "only refund" policy has received mixed reactions from consumers, with some expressing support for the move, citing the need to prevent fraudulent refund claims, while others have criticized it, arguing that it may disproportionately affect genuine consumers who rely on refund policies to protect their rights. As one consumer noted, the "only refund" policy is an important tool for protecting consumer rights, particularly in cases where merchants engage in false advertising or provide low-quality products. However, others have welcomed the change, seeing it as a necessary step towards creating a healthier e-commerce ecosystem, where both buyers and sellers can operate fairly and sustainably.
Ultimately, the cancellation of the "only refund" policy on 1688 is a multifaceted issue, with valid arguments both in support of and against the move. E-commerce platforms must strike a delicate balance between protecting consumer rights and upholding the legitimate interests of merchants in order to foster a healthy development of the e-commerce environment. By doing so, they can ensure that the marketplace remains fair, robust, and conducive to the growth of both businesses and consumer confidence. As the e-commerce sector continues to evolve, it is likely that we will see further adjustments to refund policies and consumer protection measures, as platforms strive to create a more equitable and sustainable online marketplace.