36 Men Allegedly Lured into Buying Houses by Fake Romantic Partners in Huizhou
The city of Huizhou has responded to the recent incident involving men who were allegedly lured into buying houses by women posing as romantic partners. An investigation has revealed that a total of 15 female sales personnel from Shenzhen Yijia Property Consultant Co., Ltd. were involved in the incident, not just one individual as previously reported. The men, mostly in their 30s and from Shenzhen, were targeted through a dating platform and established relationships with the women, who would then inform them that they needed to buy a house to increase the chances of their parents agreeing to their marriage.

14 March 2025
The women would recommend middlemen to assist with the purchase, and all transactions were facilitated by Shenzhen Yijia Property Consultant Co., Ltd. The Huizhou authorities have stated that they will work with the Shenzhen Longgang District housing authorities to investigate the incident and take action against the company for its alleged violations of sales regulations. While initial reports suggested that 36 men were involved, the actual number of victims who have come forward is 31.
The incident has sparked widespread concern and outrage, with many calling for greater scrutiny of the real estate industry and its practices. The Huizhou authorities have pledged to take a tough stance on any companies or individuals found to be engaging in deceptive or fraudulent sales tactics. In response to the incident, the Huizhou authorities have announced plans to strengthen supervision and regulation of the real estate industry in the area, to protect the rights of homebuyers and maintain a healthy and orderly market environment.
The authorities have also vowed to crack down on such illegal sales practices and push forward the rectification of the real estate market's chaotic situation. The incident has raised concerns about the lack of effective oversight and regulation in the real estate industry, as well as the role of social media and online platforms in facilitating such scams. The local government has responded quickly to the incident, launching an investigation and promising to take measures to protect the legitimate rights and interests of homebuyers.
The incident serves as a reminder of the importance of being cautious and vigilant when making major financial decisions, and the need for effective regulation and oversight to prevent similar incidents from occurring in the future. The authorities in Huizhou have pledged to take comprehensive measures to address the issue, including enhancing regulatory oversight of the real estate industry and collaborating with property developers and other relevant agencies to devise strategies that protect the legitimate rights and interests of homebuyers.
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