The advertising company apologizes to drivers and Wu Lei.

An advertising company has issued an apology to actor Wu Lei after a recent incident in which he was accused of being rude towards a fan who had lent him his bicycle for use in an advertisement shoot. The incident sparked controversy on Chinese social media, with many netizens taking sides and criticizing both parties involved.

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17 October 2023

According to the statement released by the advertising company, the bicycle was borrowed as a prop for the commercial advertisement, after which it was agreed in communication with its owner that Mr. Wu Lei would not be photographed with the owner or their bicycle. However, a picture of Wu Lei with another person's bicycle from the same shoot had been shared online, leading to accusations of arrogance and disrespect towards fans.

In response to this, the advertising company clarified that it was not Mr. Wu Lei who refused to take photos with the fan's bicycle, but rather a third-party brand team that borrowed the car for shooting and signed a confidentiality agreement. They expressed regret over the misunderstanding and affirmed Wu Lei's good attitude towards the shoot.

The incident has sparked heated debates among social media users, many of whom have taken to criticizing both sides involved in the controversy. While some users sympathized with Wu Lei, others have accused him of being entitled and disrespectful for not wanting to take a photo with the fan's bicycle.

One user, who claims to be a photographer, shared their own experience with similar situations involving celebrities in order to highlight the importance of respecting confidentiality agreements. They expressed understanding towards Wu Lei's position and emphasized that no matter who it is, respect for others' work is essential.

Others criticized the owner for being angry over their bicycle appearing in a shot without knowing its inclusion beforehand. Some netizens also expressed frustration towards the owner's reaction and what they perceived as an unwarranted attack on Wu Lei, describing it as ridiculous and with low quality content.

Despite the controversy, many users defended Wu Lei and viewed him as the victim of a misunderstanding. They argued that he should not be blamed for something he was unaware of, especially since the advertising company had borrowed the car for use in their shoot.

In conclusion, the incident involving Mr. Wu Lei and the fan's bicycle has ignited controversy on Chinese social media platforms, with reactions ranging from criticism towards both parties to support for Wu Lei. It has sparked discussions about respecting confidentiality agreements in professional settings and the importance of understanding each other's positions before jumping to conclusions or making accusations. Meanwhile, the advertising company has apologized to all parties involved, seeking to put an end to the controversy.