To Buy or Not to Buy: The Debate Over Three Golds Amid Soaring Gold Prices
In recent years, the surge in gold prices has put additional financial pressure on couples preparing to tie the knot. As a result, the debate about whether it's still worthwhile to purchase the traditional "three golds" (a Chinese wedding custom where the groom gives the bride three pieces of gold jewelry as a symbol of their commitment) has gained significant traction. With gold prices experiencing their largest quarterly increase since 1986, rising by approximately 19% in the first quarter of this year, many are wondering if the investment is still justified.

7 April 2025
The recent fluctuations in gold prices, with two consecutive days of sharp declines, have sparked intense discussion. Industry experts suggest that the price of gold is expected to be volatile in the second quarter, making it crucial for investors to exercise caution when considering buying gold. As the traditional wedding season approaches, couples are faced with the dilemma of whether to adhere to the customary practice of exchanging gold or to explore alternative options.
The surge in gold prices has sparked a heated debate among soon-to-be-wed couples about whether it's still worth investing in traditional "three golds" - a set of golden ornaments typically given to the bride as a symbol of good fortune and prosperity. Currently, the price of the same weight and quality of gold has nearly doubled compared to two years ago, leaving many newcomers to wonder if it's still feasible to purchase these symbolic items. The dilemma is real, as some people believe that the sentimental value of these golden ornaments is essential to the wedding ceremony, while others view them as mere formalities, not worth the exorbitant cost.
Some experts argue that it's better to buy now, as prices may continue to rise, making it even more unaffordable in the future. On the other hand, the recent slight decline in gold prices, with the spot price dipping below $3000 per ounce on April 7, has raised hopes that the market may be stabilizing. Nevertheless, the overall trend remains uncertain, leaving couples to weigh their options carefully. As one micro-blogger pointed out, the decision to buy gold ultimately depends on individual circumstances. For some, the cultural significance and emotional value of the three golds outweigh the financial burden, even if prices are high. Others, however, may be more pragmatic, opting to forgo or reduce their gold purchases in light of the current market volatility.
Many consumers are left wondering if it's still worth buying gold jewelry, particularly the traditional "three gold" pieces given as wedding gifts. Some netizens have expressed that the current gold price is too high, making it unaffordable, while others believe that gold jewelry is a necessity for weddings and is willing to pay the premium. On social media platforms, some consumers have shared their thoughts on the matter, with one user commenting, "I think gold jewelry is a good investment, and it's worth buying even at the current high price. As long as the weight is there, the value is there too." Another user noted, "I'm not buying gold jewelry as an investment, but as a way to commemorate my wedding. The price is not a concern for me."
Young consumers have also expressed their thoughts on the matter, with one young woman saying, "I think gold jewelry is a good way to invest in myself. I'm willing to pay a premium for a high-quality piece that I can wear and enjoy." Another young man commented, "I'm not interested in buying gold jewelry as an investment, but I think it's a good way to show my love and commitment to my partner." Overall, consumers have mixed opinions on whether it's still worth buying gold jewelry at the current high price. While some see it as a good investment or a necessary part of wedding traditions, others are deterred by the high cost.
The surge in gold prices has also sparked a lively discussion on social media, with some netizens sharing their experiences and insights on buying "three golds". One internet user revealed that her husband had initially hesitated to buy her a traditional Chinese wedding headdress, known as a "phoenix crown", due to the high price of gold at the time. However, she had insisted on having it, and now the crown has become a valuable "small gold reserve" as gold prices have skyrocketed. Some netizens have expressed the view that "three golds" are not only a necessary item for weddings but also a form of investment. As one commenter put it, "pampering one's wife is the best investment a man can make." This sentiment reflects the cultural significance of gold in Chinese weddings, where it is seen not only as a symbol of wealth and status but also as a way to demonstrate a man's love and commitment to his partner. With gold prices continuing to rise, it seems that investing in "three golds" may be a shrewd financial move, as well as a way to win a woman's heart.

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