China Cracks Down on Low-Quality Online Micro-Dramas

The classification system includes "key micro-short dramas" with a total investment of over 100,000 yuan, "ordinary micro-short dramas" with an investment between 30,000 yuan and 100,000 yuan, and "other micro-short dramas" with an investment of less than 30,000 yuan. Each category has its own set of guidelines and requirements for reporting and auditing. The notice also requires that micro-short dramas be audited before they are broadcast online, and that those promoted on the homepage of video platforms must be reviewed by the National Radio and Television Administration.

Many netizens have welcomed the move, citing concerns over the potential negative influence of explicit or suggestive content on minors. They argue that certain plotlines could have a corrupting influence on young minds and that repeated exposure to such themes could have dire consequences for children. The emphasis on maintaining a clean and respectful online environment is seen as a necessary measure to protect the innocence and impressionability of children. Some have expressed relief that steps are being taken to address the issue, citing personal experiences of stumbling upon inappropriate content that they felt was not only distasteful but also potentially harmful to vulnerable viewers.

The policy has sparked a discussion about censorship versus promoting better content, with some believing that instead of restricting and banning low-quality content, there should be an emphasis on encouraging the production of high-quality micro-short dramas. The policy may have implications for freedom of expression and creativity in the online sphere, raising questions about what constitutes "low-quality" or "inappropriate" content and who should be the arbiter of such decisions. Netizens have also criticized the current state of micro-short dramas, with many feeling that the content is often recycled, with the same storylines and themes being repeated. Some have called for a greater focus on originality and diversity in storytelling.

The National Radio and Television Administration's decision to prohibit the online transmission of certain micro-dramas has been met with support from many, who feel that it will help to promote a more positive and respectful online environment. However, others have expressed concerns that the policy could stifle creativity and innovation in the industry, leading to a lack of diversity in the types of content being produced. As the online landscape continues to evolve, it will be important to balance the need for regulation with the importance of fostering a vibrant and diverse cultural ecosystem. The regulation is seen as a step towards maintaining social order and promoting positive social values, and many are hopeful that it will lead to an increase in the production of higher-quality content that appeals to a wider audience.