Chinese Variety Show 'Kindling Country Style' Faces Backlash Over Operational Errors and Price Gouging in 'Ten Diligent Stores' Segment
In a surprising turn of events, the second season of the popular Chinese variety show, "Kindling Country Style," has left viewers frustrated and disappointed. The show, which was live-streamed on May 18, featured a segment called "Ten Diligent Stores," where viewers could purchase various products. However, due to a series of operational errors and alleged price gouging, many viewers were left empty-handed and disgruntled. The live-stream, which reportedly had over 10 million views, was intended to sell items such as umbrellas, hats, bags, and clothing. However, due to a faulty link, many viewers were unable to make purchases, leading to widespread outrage. One user, @种地吧, expressed their disappointment, stating, "I didn't get anything in this live broadcast, consuming zero dollars and beating 100% of the 'grass friends.'" Adding to the frustration, some viewers who did manage to make purchases reported that the prices were significantly higher than expected. User @不是一把伞要这么多💰吗 expressed their disbelief, stating, "Is a parasol really that expensive?
18 May 2024
And there are hats too. This variety show is increasingly straying from its theme. Why is there such overproduction and support for such overproduction?" In response to the backlash, the show's producers announced that they would begin mass-producing their own products and implementing purchase limits to prevent reselling and price gouging. They also urged viewers to boycott scalpers and practice rational consumption. User @虽然十个勤天运营 outside of the live-stream echoed this sentiment, stating, "I'm very angry, but it's not the fault of Ten Diligent Stores. It's the fault of the operators. Don't come and scold Ten Diligent Stores. Scold the operators instead.
The livestream has improved a lot compared to before. Can't you change the operators?" Despite these assurances, many viewers remain skeptical and disappointed. User @国潮真有范儿 expressed their frustration, stating, "The cultural heritage content is too high. It's hard to appreciate the beauty of the Jiangnan region with all this commercialization." This incident has sparked a larger conversation about the role of commercialization in variety shows and the responsibility of producers to ensure fair and transparent practices. As the dust settles, it remains to be seen how "Kindling Country Style" and its producers will respond to this controversy and regain the trust of their viewers. In the meantime, viewers are left to reflect on the experience and look forward to future episodes with a critical eye. As user @温馨提示:客户 expressed, "The customer service is under a lot of pressure, so I hope everyone can be patient.
Ten Diligent Stores' shop will continue to provide product, logistics, and after-sales service. However, other questions and interactions should be directed to the official Weibo to avoid overwhelming the customer service team. Thank you for your understanding." This incident serves as a reminder of the power and influence that variety shows hold in Chinese society and the responsibility that producers have to ensure fair and transparent practices. As the conversation continues, it is clear that viewers expect more from their favorite shows and will not hesitate to voice their opinions when things go awry. In the end, the success of "Kindling Country Style" and its "Ten Diligent Stores" segment will depend on the producers' ability to address the concerns of their viewers and regain their trust. With any luck, this incident will serve as a learning experience for all involved and lead to a brighter future for Chinese variety shows and their audiences.