Cici Chen Named Global Brand Ambassador for Skincare Giant Gauzy
Chinese superstar and UNICEF Goodwill Ambassador, Cici Chen, has become the latest global brand ambassador for skincare giant, Gauzy. The collaboration was announced on social media platform Weibo, where Chen stars in a series of advertisements for the company's sun protection line. Known for her sun-kissed complexion, Chen has been selected to represent Gauzy's sun care range across the globe, a move that has been met with excitement by the company's fans and Chinese netizens. In one of the advertisements, Chen can be seen playfully telling the sun to "come out and play" as she demonstrates the effectiveness of Gauzy's sun protection products. "Gauzy's sun protection range is a perfect match for my active and outdoor lifestyle," Chen said in a statement.
1 March 2024
"I'm excited to be the new global ambassador for the brand, and I look forward to sharing my sun protection tips and experiences with my fans." The first advertisement featuring Chen has already garnered over a million views on Weibo, with users lauding the collaboration and praising the company for choosing a relatable and iconic figure like Chen to represent their brand. "Cici Chen is the epitome of natural beauty, and her endorsement for Gauzy's sun protection line will surely make more people aware of the importance of sun protection," wrote one user. As part of the partnership, Chen will also be promoting Gauzy's broader skincare range, which includes products like moisturizers, serums, and cleansers.
The company is known for its innovative approach to skincare, using cutting-edge technology to create products that are both effective and environmentally friendly. The collaboration with Chen is the latest high-profile endorsement deal for Gauzy, which has previously worked with other celebrities like A-list actor Leo Li and fashion icon Lily Liu.
The announcement has generated significant buzz on social media, with fans eagerly awaiting the release of Chen's promotional content for Gauzy. Gauzy's decision to partner with Chen follows a recent trend in the beauty industry of collaborating with influential celebrities and social media personalities to promote their products.
These partnerships have proven to be highly effective in reaching a wider audience and driving sales for beauty brands. The partnership with Chen is expected to boost Gauzy's presence in the Chinese market, where the beauty and skincare industry is rapidly growing. With Chen's endorsement, Gauzy hopes to tap into China's vast consumer base and further expand its global reach. The collaboration between Chen and Gauzy is a match made in heaven, with both parties sharing a commitment to innovation, quality, and sustainability.
As Chen becomes the face of Gauzy's sun protection range, her fans and followers are sure to take notice and embrace the importance of sun protection in their daily skincare routines.