Fentin officially announced its brand spokesperson Fan Chengcheng

In an exciting announcement this week, Fenteng, a leading home clothing brand, introduced its newest brand spokesperson, popular Chinese social media personality and actor, Fan Chengcheng. The collaboration is expected to bring more comfort, joy, and relaxation into people's daily lives at home.

On Weibo, Fenteng shared a series of posts celebrating the partnership with Fan Chengcheng, showcasing their new collaboration in a grand ceremony filled with pomp and excitement. In one post, they wrote: "Bedwear boss @Fan Chengcheng Adam 0616 is online today, let's enjoy the joy and leisure at home together☺️ The Weibo video of Fang Chengcheng Studio."

The partnership has received a mixed response from netizens on social media. While some users are excited about the collaboration, others have expressed skepticism or even ridiculed the decision. The majority of reactions can be categorized into three main themes: congratulations and excitement, interest in product launches, and criticism or mockery.

Congratulatory messages dominated early reactions to the announcement, with users expressing their admiration for Fan Chengcheng's successful career and his new role as a brand spokesperson for Fenteng. "New endorsement announcement on fcc's beautiful photos are available. Come and take a look at @Fan Chengzhen Adam0616," one user wrote, expressing their eagerness to see more of the collaboration.

Others shared their admiration for Fan Chengcheng's acting skills and his charming personality, which they believe will make him an excellent brand ambassador for Fenteng: "Then shallowly support the spokesperson Fan Chengcheng, the spokesman is so good-looking. Check out the pictures," one user commented.

However, not all reactions were positive. Some netizens voiced their skepticism about the partnership, with some even making inflammatory remarks. One user sarcastically wrote, "The letter intended to invite you to see the stars tonight, but you haven't come yet. It's a real loss for the stars." This comment suggests that the collaboration may not be as impactful or successful as Fenteng and Fan Chengcheng hope it will be.

Furthermore, another user criticized Fan Chengcheng's acting skills, implying that his involvement with Fenteng might harm the brand's reputation: "Congratulations on Fenteng becoming the brand spokesperson for Fineten. The most attractive part of Finch is that its weight is super light, and it almost can't feel the burden when wearing, which really makes you feel lightweight and comfortable! In addition, this coat has a high heat retention rate of 72.5%, which keeps warm in winter without fearing cold❄️. What I also like is that this jacket also has conductive fibers to prevent static electricity! For women, static electricity is one

." This user's criticism suggests that Fan Chengcheng might not be the best fit for promoting home clothing due to his acting background and potential lack of knowledge about the product.

Despite some skepticism and mockery, Fenteng seems confident in their partnership with Fan Chengcheng, citing his charisma and popularity as key factors in their decision: "One of the most appealing aspects of @Fenteng_FENTENG's products is their design! As a set of home garments, with its fluffiness and comfort level achieved so well, it truly stands out among numerous home wear options. The colors are suitable, the patterns innovative, and indeed excellent!"

It remains to be seen how successful Fenteng and Fan Chengcheng will be in their collaboration, but one thing is clear - netizens have strong opinions about this partnership