Gold Prices Soar to Record Highs, Sparking Frenzy in Global Market
The gold market has experienced a significant surge, with prices breaking historical records, and as of April 1st, the spot gold price has exceeded $3140 per ounce, marking a new high. This upward trend has also been observed in the domestic gold market, where the price of gold jewelry has increased by approximately 17 yuan per gram, with the highest price reaching 953 yuan per gram. The rapid increase in gold prices has led to a flurry of activity in the market, with many gold stores and wholesale markets adjusting their prices daily to keep up with the demand. According to a salesperson at a gold store, "the price of gold is rising every day, and we have to adjust our prices accordingly."

2 April 2025
As gold prices continue to reach new heights, gold shops are struggling to keep up with the rapidly changing market. With the price of gold surpassing $3070 per ounce, many gold shops are forced to adjust their prices on a daily basis. This surge in gold prices has led to a significant increase in sales, with some shops reporting daily revenues of over $200,000. The rise in gold prices has also led to a shift in consumer behavior, with many opting to "custom-make" their own gold jewelry instead of buying pre-made products. This trend is particularly popular among young people, who are drawn to the idea of creating their own unique pieces while also investing in a valuable commodity.
Gold shop owners are also reporting a surge in demand for gold bars and coins, with some stores selling out of stock quickly. The increased demand for gold has led to a shortage of supply, causing prices to rise even further. The World Gold Council has predicted that the growth of the gold market may slow down in 2025, but still expects to see an upward trend. The organization notes that the US economy and policy will be key factors influencing the gold market, and that Asia will remain a core region for gold demand.

The recent surge in gold prices has sparked intense discussion and scrutiny within the global market. As a traditionally safe-haven asset, gold's value is influenced by a myriad of factors, including international economic trends, monetary policy shifts, geopolitical risks, and investor sentiment. The current economic data from major economies has exhibited variability, heightening uncertainty about future economic prospects and, in turn, driving up the demand for gold. Concurrently, adjustments in monetary policies by central banks have directly impacted gold prices.
In the domestic market, the fervor for gold investments remains unabated. As consumers become increasingly interested in gold as an investment vehicle, major gold retailers have introduced various promotional activities to attract buyers. However, this enthusiasm is juxtaposed with the stark reality of continuously escalating gold prices. Industry experts analyze that the current supply and demand dynamics in the gold market are undergoing a shift. On one hand, the growth in gold production is struggling to meet market demand, while on the other hand, the increase in gold reserves is somewhat stifling market supply.

Some gold retailers have noted the necessity of adjusting gold prices daily, reflecting not only the intense competition within the gold market but also investors' heightened sensitivity to the risks associated with gold investments. This environment necessitates that gold investors conduct market analyses and make investment decisions with greater caution to mitigate the impacts of market fluctuations. Experts believe that while gold prices may continue to fluctuate in the short term, the gold market is expected to stabilize over the long term.
As the global economic structure adjusts and financial markets mature, the role of gold as a significant financial asset will be further solidified. Concurrently, participants in the gold market will place greater emphasis on risk management and the development of investment strategies to navigate potential future market changes. The current market trends suggest that gold prices may continue to rise, driven by factors such as overseas market downturns, trade tensions, and central banks' gold purchases. However, some analysts caution that high gold prices may lead to increased production and supply, which could eventually put downward pressure on prices.

For individual investors, experts recommend a long-term investment strategy, such as dollar-cost averaging into gold ETFs, while choosing products with low credit risk. However, with gold prices having risen for over two years, investors should exercise caution when buying in, as the safety margin for further price increases is decreasing. As one research institution notes, when asset prices become expensive, investors need to be extremely careful. Ultimately, while some institutions and experts predict a continued upward trend in gold prices, others urge caution, advising investors to carefully consider their decisions and not simply follow the trend. As the market continues to evolve, one thing is certain - the price of gold will remain a closely watched and highly influential indicator of global economic trends.
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