Harbin's City Branding and Tourist Engagement: A Story of Friendliness, Safety, and Culture
A Weibo post sparked heated discussion, mentioning that Harbin has been trying to please tourists, but Harbin locals can't laugh and can only call it "Erbin". This triggered heated discussion and concern among netizens. With the emergence of tourist attractions such as Ice and Snow World, Harbin has shown its attitude of "spending money" to tourists, making the city full of charm.
5 January 2024
An interesting phenomenon is that in the past few weeks, roasted sweet potato stall owners in Harbin have started offering spooned and split sweet potatoes, attracting more attention. The changes in the city, the goodwill shown by the local people, and the "home" atmosphere created by the city have raised the "temperature" of Harbin.
In Harbin, tourists were trapped at the head of the Songhua River Highway Bridge. The local police quickly dispatched to bring warmth and safety to the tourists. This move was praised by tourists and made everyone feel a sense of security in Harbin.
On social media, many people spoke highly of Harbin’s branding and visitor interaction. They believe that Harbin's city branding is very successful, making people feel goodwill, warmth and safety. Harbin’s “fire” is not limited to its delicious food and beautiful scenery, but also a reflection of the local cultural atmosphere.
In addition, some netizens suggested that "Northeastern" singers such as Mao Buyi, Wang Sulong, Gao Jin, Secondhand Rose, Jin Zhiwen, Liang Bo, Li Jian, etc. be invited back to Harbin to hold the "Northeastern Singers-Ice City Music Festival". If such an initiative can be realized, it will bring more attention and visibility to Harbin.
An interesting phenomenon is that some southern tourists say they don’t know the story behind the name “Erbin”. This also reflects the challenges and opportunities of Harbin's city branding in the communication process. How to make this city more easily understood by the outside world is worthy of our in-depth discussion.
In short, Harbin’s city branding and tourist interaction are achieving remarkable results. Through unique city branding and tourist interaction, Harbin is becoming a friendly, safe and culturally rich city, attracting more and more tourists' attention.
In future development, Harbin will continue to explore how to further enhance the city's brand influence and make this city a "home" in the hearts of more people. We also look forward to seeing more stories like Harbin’s emerging on social media, contributing to the prosperity and development of China’s tourism industry.