Huawei's Latest Innovations Spark Buzz on Chinese Social Media with #LoveHowYouWantToLove Campaign
The recent flurry of social media activity revolving around Huawei’s innovative product launches has generated significant buzz on Chinese social media platform Weibo. Particularly, the hashtag #爱怎么样就怎么样# ("Love How You Want to Love") has been trending, filled with user reactions and commentary on Huawei's new technological marvels and marketing campaigns.
19 May 2024
One of the central events contributing to the buzz was Huawei's offline experience activity held at the Guangzhou Tower, a popular landmark that recently upgraded its designation from a 4A scenic spot to a 520 scenic spot, specially themed for the romantic "520" date, which is celebrated similarly to Valentine’s Day in China. The event was designed to allow visitors to explore various expressions of love, aided by Huawei's latest devices. User @PRn3yos expressed excitement over this event, commenting, "Surprises and happiness presented, let's celebrate this 520 together with #爱怎么样就怎么样#!" Another user highlighted the romantic nature of the activity, stating, "This 520 at the Guangzhou Tower, everything has a gentle purple theme that is perfect for summer and Valentine's Day.
Love it, love it!" The visual setup of the event appears to have been a significant draw, designed to appeal to couples looking for a memorable experience. Huawei's new Mate60RS series, particularly the "Ultimate Design" line, has also been received with great enthusiasm. The device, available in distinctive red and black colors, is marketed as an ideal gift for couples.
It features high-end materials such as ceramic and a star-drill design, exuding elegance and exclusivity. One user remarked, “The Mate60RS in its striking red color with its ceramic craftsmanship and star-drill design module conveys a sense of luxury and sophistication.” Another added, “With features like the hardened Kunlun glass and dual satellite communication, it’s a perfect romantic choice.”
The emphasis on personalization and self-expression is evident in the marketing campaign’s tagline, which encourages users to embrace their style and preferences - "爱怎么潮流就怎么潮流" ("Love How You Want to Trend"). This sentiment is echoed by numerous users, including one who noted the practicality and style of the new Huawei nova12Ultra. The device's design, from its smoke gray color to its integrated leather embossing, has captivated users. "The nova12Ultra starshine edition, with its cohesive design and fingerprint resistance, has become my go-to fashionable item," one user shared.
The phone’s advanced selfie capabilities – including a 50MP variable aperture lens – have been praised for allowing users to take professional-grade photos effortlessly. Furthermore, Huawei's technological innovations extend beyond mobile devices. The launch of the smart electric vehicle, the Wisdom Realm S7 (智界S7), introduces a self-parking feature that has been praised for its convenience in urban settings.
A delighted user pointed out, “Parking difficulties can be resolved with the VPD video; the car parks itself without needing a driver inside. This is a boon for those tight or complex parking spaces.” This feature underpins Huawei’s strategy to integrate advanced technology into everyday life, enhancing convenience and efficiency. Other innovative products mentioned in user posts include the HUAWEI Pura70 series, which promises ultra-fast photography, and the HUAWEI FreeBuds Lipstick 2, wireless earphones encased in a lipstick-shaped charging case. Both products highlight Huawei’s commitment to blending high performance with aesthetic appeal.