Red Light's Yellow Returns to Live Streaming After Ban: Controversy and Success
As social media continues to evolve and shape the way people interact with each other, it has also become a platform for individuals to make a living through online content creation. One of the most popular forms of content on the internet today is online shopping, where influencers and celebrities collaborate with brands to promote and sell their products to a wide audience. In China, live streaming has become a major platform for this type of content, with millions of viewers tuning in daily to watch their favorite celebrities and influencers showcase and sell a variety of products.
4 January 2024
One of the most successful live streamers in China is Xiaoyang Ge, a popular YouTuber and influencer who has amassed a large following on social media platforms such as Weibo and Douyin. Recently, Xiaoyang Ge's followers were shocked when his apprentice, "Red Light's Yellow," was banned from live streaming due to violating platform rules.
On January 3, Red Light's Yellow made a comeback to live streaming, and despite being banned only a month prior, she managed to attract a large audience, with over 10,000 people tuning in to watch her show. She was also able to sell over 10 million yuan worth of products in her 150-minute live stream.
This news has sparked debates among Weibo users, with some questioning why Red Light's Yellow was able to return to live streaming after being banned, while others express concern about the popularity of her content, which they believe is low quality and targeted at easy-to-deceive consumers.
One user, "The Sleeping Dragon Still Sleeps," expressed her frustration with the situation, stating, "This is just so unfair. How can someone who was banned from live streaming so soon be allowed back? Don't they care about the rules at all?"
Others, like "Joyful Little Dumpling," took a more positive approach, saying, "I'm happy to see Red Light's Yellow return to live streaming. She's really worked hard to improve her content and deserves another chance."
Some users questioned the quality of the products sold during Red Light's Yellow's live stream and the impact it may have on her fans' purchasing decisions. "Smiling Apple," for example, wrote, "It's crazy how many people are still buying these low-quality products. I don't understand why they're willing to spend money on them."
Despite the controversies surrounding Red Light's Yellow's return to live streaming, many Weibo users remain supportive of her efforts to improve her content and remain a part of Xiaoyang Ge's team. It remains to be seen whether or not she will be able to continue being successful in the world of online shopping and live streaming.
In addition to the Twitter users' reactions, we can also look at the visual cues provided by the images associated with this story. The first image featured a woman wearing an elaborate costume from the 18th century, suggesting that her live stream might have had an element of historical or cultural interest. The second image showed a young woman holding up several boxes of snacks, possibly indicating that she sold food products during her live stream. Finally, the third image displayed a cell phone screen with an app in Chinese, potentially highlighting the use of technology in live streaming and e-commerce in China.
Overall, the story of Red Light's Yellow's return to live streaming highlights the growing importance of online shopping and social media influencers in China and the challenges and controversies that come with it. As more people turn to the internet for entertainment and shopping, it is essential for platforms and content creators to ensure that their practices are ethical and transparent. Only time will tell how this story will evolve and impact the world of e-commerce and live streaming in China.