Dong Mingzhu’s rose air conditioner caused controversy, official response: Let the world fall in love with Made in China
Gree officials recently responded to a controversial product - the Rose Air Conditioner designed by Dong Mingzhu himself. Since its release, this air conditioner has sparked heated discussions among netizens due to its unique aesthetics and expensive price. After three generations and four upgrades, the Rose Air Conditioner is known as "Gree's work of art for all users" for its exquisite appearance. However, the price of up to 29,999 yuan has put consumers off.
4 January 2024
On Weibo, netizens expressed their opinions on the price and aesthetics of this air conditioner. Someone pointed out, "How good is the rose air conditioner that Ms. Dong Mingzhu bought personally? ¥29999." Others said, "The original positioning prepared for newlyweds is niche enough, and the style of sunset love makes it even more popular." Eighty percent of customers are gone in seconds."
Gree officials emphasized in their response: "Give people a rose, and the fragrance will linger in your hands. The rose air conditioner is not only a work of art given by Gree to all users, but also demonstrates Gree's beautiful vision of 'making the world fall in love with Made in China'." At the same time, the official It was also introduced that this air conditioner has gone through many replacements and upgrades, and its carefully designed shape has allowed it to continue to approach the vivid shape of a rose.
Netizens had mixed reactions to Gree’s official response. Some people criticized, "You don't get paid to give roses to others, otherwise why would you still have lingering fragrance in your hands." Others believed that the design of this air conditioner was inconsistent with its marketing strategy. "How she treats Meng Yutong is just for everyone to see." See how Gree treats top 211 students. assuming she's the same person."
In addition, some netizens said, "Whether netizens say it's like a beauty instrument or a self-wei qi, it's not at a price that ordinary people can consume, and it's useless to complain!" At the same time, some people think, "The only way Miss Dong designed such a thing can It shows that Wang Ziru’s oral and tongue licking skills are truly extraordinary.”
However, some netizens also expressed supportive views on this air conditioner. Some people believe that "if you move a rose air conditioner home, your friends will laugh for three years." Currently, only 112 units of this air conditioner have been sold in the Gree Dong Mingzhu store online mall, and consumers are not interested in it.
Among the many comments, there is also a lack of attention and interest in this air conditioner. Some netizens pointed out, "Rose air conditioners are indeed high-end in Gree's product line. Looking at Gree's cabinet product line, the series that are higher-end than the entry-level are called kings, and those that are higher-end than the kings are called pearls. And roses are even more high-end than pearls. By the way In a word, roses are actually not that Western. From many dimensions, they are very Chinese."
In short, the Rose Air Conditioner, as an art work designed by Dong Mingzhu himself, has caused controversy among netizens in terms of aesthetics and price. Although Gree officially stated that it has demonstrated the beautiful vision of "making the world fall in love with Made in China", consumers' actual purchasing intentions and reactions remain to be seen.