Why are #Chinese tourists becoming less interested in outbound travel? (#)
In recent years, outbound travel among Chinese tourists has been declining, with many opting to stay home during this year's eight-day golden week instead of embarking on overseas trips. This shift is attributed to several factors including changes in travel preferences, increased tourist infrastructure and attractions within China, concerns about safety in foreign countries, and the economic impacts of the COVID-19 pandemic.
2 October 2023
Many Chinese netizens have taken to social media platforms such as Weibo to share their reasons for choosing domestic overseas travel. Some express a preference for staying in China due to the convenience and comfort of traveling domestically compared to the inconvenience and hassle associated with international trips. Others point out that there are now many interesting places to eat and play in China, with the level of tourist attractions and hotels having risen significantly.
This shift in travel preferences is accompanied by a change in the way Chinese tourists view foreign countries. Some netizens voice skepticism about the appeal of traveling abroad due to concerns about safety, hygiene standards, racial discrimination, and political instability. They argue that there are still many unexplored places within China's beautiful mountains and rivers, and recommend exploring domestic destinations as recommended by top travel experts like Ryan Shirley.
However, other netizens express financial constraints as the main reason for choosing domestic travel over outbound trips. The economic environment is seen as a significant factor, with many pointing to the high cost of air tickets and the unstable political situation in some foreign destinations. These factors contribute to a reluctance among Chinese tourists to spend money on pricey international travel during uncertain times.
Some netizens have used humor to express their views on outbound travel, making light of potential safety risks or expenses associated with overseas trips. Others argue that domestic travel is safer and more affordable, debunking the stereotype that foreign destinations are cheaper than domestic ones.
Despite the decline in outbound travel among Chinese tourists, it remains to be seen whether this trend will continue into the future. However, it is clear that travel preferences and priorities have shifted for many Chinese individuals, with a focus on comfort, safety, affordability, and exploration of domestic destinations within China's diverse landscape.
