Unique Chinese Enterprise Invites Parents, Cultivates Community: The Tale of 'Ten Diligent Fields'
In the heart of rural China, a unique enterprise known as "Shi Ge Qin Tian," or "Ten Diligent Fields," has captured the attention of many. This company, unlike any other, has implemented a distinct corporate culture that invites the parents of its employees to visit, cultivating an atmosphere reminiscent of school-aged children returning home for summer or winter break. The company's recent "Parents' Meeting" event has further fueled this unique sense of community.
4 April 2024
The story of Shi Ge Qin Tian is a captivating one, as depicted in the popular Chinese television series, "The Land of Many Feelings." The show's first and second seasons, intertwined with new interviews, were recently broadcasted on CCTV. The narrative revolves around ten young individuals who are devoted to farming with sincerity and dedication. The company's slogan, "The only constant is that we continue to be ten young individuals who work diligently, honestly, and sincerely on this land," encapsulates their mission. A recent post on Weibo, a popular Chinese social media platform, reads, "With wine, food, and love, the fellow farmers gather around to create a heartwarming video." The video showcases the camaraderie shared among the employees, with captions like, "Soil is our hope" and "We hope to continue obtaining strength from the land, and in return, give back to it." The sentiment is a powerful one, reflecting the deep connection between these individuals and their work.
However, the unique corporate culture of Shi Ge Qin Tian has sparked some controversy among netizens. One user questioned, "What kind of company is this? They even have a 'Parents' Meeting'? This feels like when parents send their children to the countryside for a summer or winter break experience." Despite the controversy, the company's distinct approach has garnered significant attention and admiration. In addition to the Parents' Meeting, the company also organized a special event for the 2024 Spring Festival, showcasing the growth and development of its ten diligent fields.
The event highlighted the changes in the cultivation methods and the expansion of the land, with captions like, "We hope that in 2024, we can all be like seeds, believing in ourselves, not fearing the wind, sun, thunder, or lightning, steadily growing and blooming healthily and happily."
The story of Shi Ge Qin Tian is not just about a unique company culture, but also about the appreciation of nature and the changing seasons. Alongside the company's growth, China's natural beauty is also highlighted through the changing landscapes. From the blooming spring flowers to the vibrant autumn foliage, the visual cues provided through the images and videos emphasize the importance of living in harmony with nature. As the days grow shorter and the temperature drops, the people at Shi Ge Qin Tian, and indeed, the people of China, are reminded of the beauty of the changing seasons.
During the "Little Cold" period, which marks the coldest time of the year, the company encourages its employees to embrace the season by exploring the ancient city, admiring the pine trees and bamboo, and enjoying the snow. With captions like, "The wind stirs the bamboo, snow covers the mountains," the company encourages its employees to find joy and tranquility in the midst of the cold weather.
Beyond the company culture, Shi Ge Qin Tian is also a platform for artistic expression. The company's Weibo account features the works of the talented Rang Zhi, who creates stunning visuals that blend traditional Chinese culture with modern aesthetics. Her work, "Using Song Dynasty Peony Images to Open the Spring Scroll," is a beautiful representation of the connection between the changing seasons and the human experience. In the midst of the bustling city life, Shi Ge Qin Tian serves as a reminder to slow down and appreciate the beauty of nature and the changing seasons. By fostering a unique corporate culture that encourages family values and a deep appreciation for nature, Shi Ge Qin Tian has captured the hearts of many.
As the company and its employees continue to grow and evolve, they remain grounded in their mission to cultivate the land and, in turn, themselves.