Wang Yibo Named Global Brand Ambassador for Yan Zhi Wu, Sparking Major Buzz on Weibo
In a significant development for the Chinese luxury health food market, the esteemed bird's nest brand, Yan Zhi Wu, has announced the popular actor and singer Wang Yibo as their new global brand ambassador. The unveiling has generated a significant buzz on Weibo, with netizens eagerly discussing the endorsement and the various promotional events tied to the announcement. Yan Zhi Wu, renowned for its premium bird's nest products, has chosen Wang Yibo as its face to align with his image of vitality and self-care. This collaboration is not just a testament to Wang Yibo’s influence but also a strategic move by the brand to tap into his extensive and dedicated fanbase. The campaign's slogan, emphasizing self-love and vitality, resonates well with his personal ethos and public persona, which revolve around living passionately and self-care. The promotional campaign kicked off with a striking 3D billboard display in Chengdu’s Chunxi Road, a prime location bustling with activity. Fans and passersby witnessed an eye-catching 3D video featuring Wang Yibo, dressed in a pastel pink knit sweater, seemingly stepping out from the screen to engage with the audience. The romantic and immersive nature of the display has been a major talking point among netizens. One user commented, “羡慕今天偶遇王一博的每一个人，粉粉嫩嫩的王一博美貌越放大越帅” ("I envy everyone who saw Wang Yibo today.
20 May 2024
The bigger his beautiful face gets, the more handsome he looks"). Another echoed this sentiment, remarking on the display's surreal quality and their eagerness to visit Chengdu to experience it firsthand. The timing of the announcement on May 20th adds another layer of significance to the campaign. Known in China as a day for expressing love, 520 aligns phonetically with "I love you" in Mandarin, making it a fitting date to launch a campaign centered around self-love and care. Moreover, this particular 520 marks Wang Yibo's 9785th day since birth, a unique detail that his fans have found endearing and worth commemorating. “今天对于@UNIQ-王一博和摩托姐姐们来说是好特别的一天啊，今年520是王一博出生第9785天，而且他的生日也是9785今天真是好有意义的一天!” ("Today is a very special day for Wang Yibo and his fans. This year's 520 is the 9785th day since his birth, and his birthday is also 9785. This day is truly significant!" ), shared one fan, underlining the personal connection they feel with the star.
Wang Yibo's fans, often referred to as "Motor Sisters," have shown overwhelming support for the collaboration, with many pledging to purchase Yan Zhi Wu products. Shopping receipts and orders from Yan Zhi Wu's Tmall flagship store have been shared widely on Weibo, showcasing their commitment to supporting their idol. One enthusiastic fan posted, “昨天晚上睡得早，早上开完会先选了三样，燕窝粥每天早餐，冰糖燕窝和鲜炖燕窝，可以每天来一杯，摩托姐姐永远相信王一博，摩托姐姐任何时候都支持王一博” ("Last night I slept early.
This morning, after the meeting, I chose three items. Bird's nest porridge for breakfast every day, rock sugar bird's nest, and fresh stewed bird's nest. I can have a cup every day. The Motor Sisters always believe in Wang Yibo and will support him anytime"). The reaction on Weibo underscores the multifaceted appeal of Wang Yibo, who is celebrated not just for his looks but also for his versatility as an entertainer. His fans affectionately refer to the numerous roles he has played in film and television, reiterating his status as an all-rounded artist. “#影视双开花的男演员#当然是王一博啦！王一博不仅是一个优秀的演员，饰演过很多角色，他更是一个唱跳歌手，是一位全能型的艺人！” ("#FlourishingInBothFilmAndTelevision# Of course, it's Wang Yibo! Wang Yibo is not only an excellent actor who has played many roles; he is also a singer and dancer, an all-round artist!"), one user declared, listing his various character portrayals and achievements in the entertainment industry. The partnership with Yan Zhi Wu is strategically aligned with Wang Yibo's brand image and values.
His endorsement of premium bird's nest products, known for their health and beauty benefits, fits seamlessly with his advocacy for a lifestyle that embraces both passion and self-care. "热爱生活的同时，别忘了「鲜」爱自己！很高兴成为@燕之屋全球品牌代言人，和我一起吃燕之屋鲜炖燕窝，滋养好状态！” ("While loving life, don't forget to 'freshly' love yourself! I am very happy to become the global brand ambassador of Yan Zhi Wu. Let's eat Yan Zhi Wu's fresh stewed bird's nest together and nourish a good state!"), Wang Yibo shared, encapsulating the campaign's essence. As the campaign rolls out, it will be interesting to observe its impact on Yan Zhi Wu's market performance and Wang Yibo's rapport with his audience. The initial reception has been overwhelmingly positive, marked by a flurry of social media engagement and a surge in product purchases. This collaboration not only highlights the significance of celebrity endorsements in China's consumer market but also reaffirms Wang Yibo's influential status in contemporary pop culture.
