Wuliangye and CCTV's 'Andihao Li' Campaign Brings Interactive Gifts to Lunar New Year Gala
In a recent exciting news story, Chinese beverage giant, Wuliangye, has partnered with China Central Television (CCTV) to bring an abundance of ‘Andihao Li’ or ‘Happiness Gifts’ to viewers tuning into the Lunar New Year Gala on February 9th. The ‘Andihao Li’ campaign is set to add a unique interactive twist, offering over 100,000 gifts to lucky participants.
9 February 2024
The annual CCTV Lunar New Year Gala, widely known as the Spring Festival Evening Gala, is the most-watched television program in the world. It has been captivating audiences since its inception in 1983, showcasing a diverse array of performances including traditional Chinese dance, music, comedy sketches, and more. This year's event, themed "Let Love Together," is set to captivate viewers once again with its mix of culture, entertainment, and heartwarming moments.
Wuliangye, the leading baijiu (Chinese white liquor) producer, has a long-standing association with Chinese culture and festivities. The brand holds great significance in China, as Wuliangye translates to 'Five Excellences,' which are said to represent the five key elements in producing excellent liquor. Their partnership with CCTV is a testament to their commitment to sharing Chinese culture and traditions with audiences worldwide.
To be eligible for the 'Andihao Li' campaign, viewers must download the CCTV Video App, register and log in. The app provides seamless access to the event and ensures a user-friendly experience. Throughout the show, viewers can participate in five rounds of lottery-style games, with prizes ranging from Wuliangye's signature baijiu to their popular 'Andihao' series, providing a chance for millions of viewers to win an abundance of ‘Happiness Gifts’.
The first round, named 'Wuliangye | Longteng Four Seas Gift Food 20,000 Pieces', offers prizes related to their Longteng Four Seas Gift Food series, followed by the second round, 'Entering the Stream: Bestow 10,000 Pieces of Longteng Brain.' The third round, 'Entering the Stream: 5 categories of happiness', focuses on the variety of 'Andihao' products.
The fourth round, 'Wuliangye. Longteng Four Seas Gift Food 200,000 Pieces', offers an even larger selection of prizes, while the fifth and final round, 'Entering the Stream: 5 Fortunes', includes gifts related to the 'Five Fortunes' series. Participants stand a chance to win up to 100,000 pieces of these exclusive 'Five Fortunes' gifts.
CCTV Video App users can access the "Spring Festival Gala Interactive Andihao Li Area" or enter via the designated area during the live broadcast of the Spring Festival Gala. Chinese social media platforms, specifically Weibo, have been buzzing with excitement and anticipation for the festivities and prizes. Users have shared their appreciation for the chance to win Wuliangye's high-quality products and bring a touch of joy to their New Year celebrations.
The prizes aren't the only aspect of the campaign that has captured social media attention. Many users have expressed delight in the interactive nature of the campaign, making their participation in the event a shared and engaging experience. "I can't wait to see the performances and participate in the lottery games with my family," shared one user.
Despite the immense focus on Wuliangye's 'Andihao Li' campaign, the true star of the show remains the Spring Festival Gala itself, which serves as a beacon of unity and celebration during a time when families across China come together to ring in the new year. As one user aptly put it, "The Spring Festival Gala is more than just a show; it's a symbol of China's rich cultural history and a way for families to bond and cherish their traditions."
With Wuliangye's 'Andihao Li' campaign adding a modern twist to the festivities, viewers can look forward to a memorable and rewarding Spring Festival Gala this year. The unique blend of tradition, performance, and interactive elements promises to make this event an unforgettable experience for millions of viewers across the globe.
Indeed, this collaboration between Wuliangye and CCTV showcases the versatility of Chinese cultural elements and the willingness of Chinese brands to innovate while staying true to their heritage. The 'Andihao Li' campaign is more than just a series of interactive lottery games; it represents a celebration of Chinese culture, shared traditions, and the spirit of togetherness that defines the Lunar New Year.
In conclusion, the Wuliangye 'Andihao Li' campaign during the CCTV Spring Festival Gala is set to captivate audiences with its blend of cultural significance, heartwarming performances, and interactive elements. With millions of viewers eagerly awaiting the event, the Lunar New Year Gala promises to be an unforgettable experience that epitomizes the richness of Chinese culture and the power of unity and celebration.
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