Xiaomi Unveils Aggressive Pricing for SU7 Ultra Electric Vehicle at $52.99 Million

With a price tag of 52.99 million yuan, the SU7 Ultra is set to disrupt the traditional luxury car market, which has long been dominated by foreign brands. Lei Jun expressed his confidence in the vehicle's capabilities, saying that traditional gasoline-powered cars will struggle to compete with the SU7 Ultra. The vehicle's impressive specs, including a triple-electric motor system, advanced smart driving technology, and high-performance capabilities, make it a compelling option for consumers looking for a luxury electric vehicle.

The pricing strategy for the SU7 Ultra is seen as a bold move by Xiaomi, which is looking to establish itself as a major player in the Chinese automotive market. The company has been investing heavily in its automotive division, and the SU7 Ultra is a key part of its strategy to challenge traditional luxury car brands. With its advanced technology, impressive performance, and competitive pricing, the SU7 Ultra is set to make a significant impact in the market.

The launch of the SU7 Ultra has sent shockwaves through the automotive industry, with its staggering price tag and impressive features, including a top speed of 359 kilometers per hour, and a 0-100 kilometer per hour acceleration time of just 1.98 seconds. Its maximum horsepower reaches an astonishing 1548 PS, making it one of the most powerful production cars on the market. According to Lei Jun, Xiaomi's founder and chairman, the company's goal is not to make a profit from high prices, but to ensure that the value of the vehicle is worth the cost, and that those who truly desire the car can afford it.

The reduction in price has sparked widespread interest, with over 6,900 units sold within the first 10 minutes of its release. This phenomenal response is a testament to the allure of the Xiaomi SU7 Ultra, and the company's commitment to making high-performance vehicles accessible to a wider audience. The vehicle's market prospects look promising, with a sales target of 10,000 units for the year, of which 90% have already been secured. The SU7 Ultra's standard edition can directly take to the track, making it an attractive option for driving enthusiasts.

The competition between Xiaomi and traditional luxury car brands is heating up, with Porsche recently responding to Xiaomi's claims of surpassing their Taycan Turbo GT on the track. Porsche congratulated Xiaomi on their new lap record, praising Chinese manufacturing and acknowledging the challenge posed by newcomers like Xiaomi. Lei Jun has expressed his admiration for Porsche's response, noting that the company has a broad vision and a strong track record of innovation.

The reveal of the Xiaomi SU7 Ultra's pricing has sparked a flurry of reactions from consumers, with a significant number placing deposits within a remarkably short period. According to reports, over 6,900 units were reserved within just 10 minutes, an outcome that has been celebrated by Xiaomi's founder, Lei Jun, who has expressed his excitement and perhaps even surprise at this overwhelming response. This consumer enthusiasm is indicative of the high anticipation and interest in Xiaomi's foray into the high-end electric vehicle market.

The early success of the SU7 Ultra's pre-order phase suggests that Xiaomi's venture into the luxury EV segment may be more successful than anticipated, potentially disrupting the traditional luxury car market. As the automotive and tech industries continue to converge, the reception of models like the SU7 Ultra will be closely watched, offering insights into consumer preferences, brand strategies, and the evolving landscape of the electric vehicle market. With its cutting-edge technology, impressive performance, and competitive pricing, the SU7 Ultra is poised to become a new benchmark for the industry, and a significant player in the Chinese automotive market.