Zhao Lu Si's XiaoHongShu Influence: A Trendsetter in Chinese Social Media
Zhao Lu Si's XiaoHongShu (Little Red Book) advertising influence has been a hot topic on Chinese social media, with netizens discussing why her posts lead to trends and endorsement opportunities. The advertisements seem to primarily revolve around her personal endorsements, outfit styles, cute animals, and daily life experiences.
2 December 2023
On XiaoHongShu, Zhao Lu Si's sweet potato promotion has become a popular trend. Her fans find her posts entertaining and shareable, leading to an increase in her followers and brand collaborations. One netizen remarks, "All LV ladies have, as long as they are on the first page of RS [XiaoHongShu's homepage], why not dance it into a small sweet potato promotion, and see who suffers when."
Zhao Lu Si's Weibo (Chinese Twitter) is filled with images that showcase her connection to luxury brands like Versace. The use of vibrant colors and unique styles in her posts aligns well with the brand's image, creating a fusion of creativity and fashion. Her association with these brands leads to more collaborations and promotional opportunities.
On the other hand, another netizen questions the high number of advertisements on Zhao Lu Si's Weibo. They count 90% of her posts as promotions or endorsements, including promotion videos. The netizen wonders how to manage brand collaborations and whether this is what XiaoHongShu audience expects.
The discussion also extends to Li Si, another prominent figure on XiaoHongShu with a focus on personal endorsements. Like Zhao Lu Si, Li Si has a knack for sharing interesting content, which often leads to high engagement and brand collaborations. One netizen praises her skills in promoting products, saying that while they are not interested in structural water, they find cola interesting and enjoy what she shares.
The images associated with the news story depict a variety of topics such as weather, boats, and cozy environments. The first image seems to be related to the topic of weather, possibly discussing forecasts or conditions in an Asian language text message. In the second image, a group of people are gathered on a boat, indicating that they might be embarking on a journey. The third image showcases a relaxed setting, with a woman sitting on a bed holding a cup and surrounded by personal items, creating a cozy atmosphere.
In conclusion, Zhao Lu Si's XiaoHongShu advertising influence has been causing a stir among Chinese social media users. Her ability to create engaging content that leads to trends and brand collaborations is attributed to her unique style, creativity, and daily life experiences. Despite the high number of promotions on her Weibo, Zhao Lu Si's association with luxury brands like Versace has been a key factor in her success. The discussions surrounding Li Si also indicate that personal endorsements are an effective strategy for gaining followers and brand collaborations on the platform.