Bilibili Influencer 'Big Lucky Brother' Loses $180,000 in High-Profile Investment Scam
A shocking case of deception has recently come to light in the Chinese online community, involving a popular Bilibili influencer known as "大祥哥" (Dà Xiáng Gē), which translates to "Big Lucky Brother." The influencer, who has gained a significant following for his food review content, revealed that he had been swindled out of a staggering 1,249,000 Chinese yuan (approximately $180,000 USD) in a high-profile investment scam.

26 March 2025
The perpetrator behind the scam is an individual born in the 1980s who owns a restaurant in Shanghai. The scammer allegedly used the influencer's reputation and the restaurant's popularity, which had been boosted by visits from various celebrities, to solicit investments. Despite the initial promise of high returns, the scammer's business expanded too quickly, leading to financial difficulties and an inability to pay back suppliers. The scammer has since fled the country, leaving 大祥哥 with significant debt.
To make matters worse, 大祥哥 has already taken drastic measures to repay the debt, including selling his luxury vehicle and using his family's savings, as well as his elderly relatives' retirement funds. Despite these efforts, he still owes approximately 300,000 yuan (around $43,000 USD). The influencer has vowed to work diligently to create content and aims to pay off the remaining debt within one to two years.
This incident has sparked widespread discussion and scrutiny among Chinese netizens and authorities alike, with many expressing understanding and empathy towards 大祥哥. However, some have questioned why he wouldn't report the incident to the authorities, with one netizen, 张逸轩同学, suggesting that it's reasonable to question this decision after being cheated out of such a substantial amount. This sentiment is echoed by others who are torn between sympathy for 大祥哥's situation and confusion over his decision not to seek legal recourse.
The incident has also drawn parallels with other recent events, such as the case of a young girl who accidentally knocked over and damaged a display item outside a trendy store in Zhejiang, resulting in a compensation demand of 2600 yuan. The juxtaposition of these two incidents has led to a broader discussion on social media about responsibility, financial literacy, and the legal obligations versus moral obligations in such situations.
Netizens are using the hashtag #B站网红大祥哥回应被骗1249万 to share their thoughts and opinions, ranging from disbelief and anger towards the perpetrators to concern for 大祥哥's well-being and future financial security. The reaction to 大祥哥's situation reflects the complexities and nuances of financial fraud in the digital age, highlighting the need for both personal vigilance and robust legal protections. As the story continues to unfold, it is likely that more details will emerge, shedding light on the circumstances surrounding the fraud and the reasoning behind 大祥哥's decision-making process. This incident serves as a cautionary tale about the dangers of investment scams and the importance of conducting thorough research before investing in any business venture.

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