Director's Personal Touch: Hand-Drawn Posters Behind Ne Zha's Box Office Success

According to reports, Director Jiaozi personally draws each poster, often working tirelessly to meet the demand for new posters as the movie's box office sales reach new milestones. The posters have become a beloved aspect of the film's fan culture, with many fans eagerly anticipating the release of each new poster. Some fans have even discovered hidden "easter eggs" within the posters, adding an extra layer of excitement to the experience.

The tradition of hand-drawn posters began with the release of the first "Ne Zha" movie in 2019, where Director Jiaozi started creating "small theater" style posters to commemorate the film's box office successes. The posters feature the main characters from the movie, including Ne Zha and Ao Bing, in various humorous and imaginative scenarios.

As the movie's popularity continues to soar, with the latest installment, "Ne Zha: Rebel Child of Heaven," surpassing 26 billion yuan in ticket sales, Director Jiaozi remains committed to creating these unique and personalized posters. The effort has not gone unnoticed, with fans and netizens expressing their admiration for the director's dedication and creativity. Some have even joked that the director's pen is "smoking" from all the hard work, while others have praised the director's ability to connect with fans through these special posters.

The personalized touch of director Yu Cheng's hand-drawn posters for the film "Ne Zha" has become a hallmark of the movie's stunning success at the box office. As the film's ticket sales continue to soar, with the latest figures showing a total of over 2.6 billion yuan, fans have been astonished to learn that every single poster for both the first and second seasons of the film was meticulously crafted by the director himself. This level of dedication and attention to detail has not only captured the hearts of audiences but also contributed to the film's remarkable commercial success.

According to reports, each poster is a labor of love, with Yu Cheng pouring his heart and soul into every brushstroke. The vibrant, full-color designs are said to contain hidden elements, including a special "breaking 100 million" Easter egg that has fans eagerly scouring the images for clues. The posters have become an integral part of the film's marketing campaign, with fans and collectors alike clamoring to get their hands on these unique pieces of art.

The news has sparked widespread admiration for Yu Cheng's creativity and work ethic, with many taking to social media to express their appreciation for the director's tireless efforts. As one fan noted, "It's clear that hard work and dedication pay off, and Ne Zha's success is well-deserved." Another fan praised the director's talent, saying, "The fact that the director personally drew every poster is just amazing. The level of detail and care that went into each one is truly impressive."

The box office records of "Nezha" and the creative inspiration of its director, Yu Zhao, have been making headlines in the Chinese film industry. As of February 2nd, the movie has grossed over 28.8 billion yuan, becoming a phenomenal success during the 2025 Chinese New Year season. What's more impressive is that the director, Yu Zhao, has been hand-drawing posters to commemorate each milestone in the film's box office journey.

These hand-drawn posters, which feature characters from the movie such as Nezha and Ao Bing, have become a delightful surprise for fans. The posters are not only a testament to the director's creativity but also a heartfelt expression of gratitude towards the audience for their support. With each new poster, Yu Zhao's passion and dedication to his craft shine through, and fans can't get enough of them. The posters have become a fun way for the director to connect with his audience and share his excitement about the film's success.

The tradition of hand-drawn posters began with the first "Nezha" film in 2019, and it has since become a signature part of the franchise. As the box office numbers continue to soar, fans eagerly anticipate the next poster, which often features a playful "small theater" scene with the characters. The posters are also filled with hidden details and Easter eggs, adding an extra layer of excitement for fans.

Yu Zhao's unique approach to celebrating the film's success has endeared him to fans, who praise his creativity and humility. As one fan joked, "Director Yu Zhao is back to doing his homework again," referring to the frequency and dedication with which he releases new posters. Another fan quipped, "The director's pen is going to start smoking from all the drawing!" The lighthearted comments reflect the positive energy surrounding the film and its director, who has clearly won the hearts of audiences across China.

As the box office of "Ne Zha" continues to soar, reaching 28.8 billion yuan as of February 2, the film's director, Yu Wei, also known as "Jiao Zi," has been tirelessly creating hand-drawn posters to celebrate each milestone. This tradition, which began with the release of "Ne Zha" in 2019, has become a beloved practice among fans, who eagerly anticipate each new poster.

The success of "Ne Zha" has not only shattered box office records but has also set a new standard for Chinese animation films. The movie's stunning visual effects, which were achieved through the dedication and perseverance of the production team, have been widely praised by audiences and critics alike.

Looking to the future, it is likely that the "Ne Zha" franchise will continue to thrive. With the release of "Ne Zha 2," the production team has once again pushed the boundaries of what is possible in Chinese animation, and the film's commercial success is a testament to the enduring appeal of the franchise.

As the Chinese animation industry continues to evolve and mature, it will be exciting to see how the "Ne Zha" franchise adapts and innovates. With the director's commitment to hand-drawn posters and the production team's dedication to creating breathtaking visual effects, it is likely that the franchise will remain a driving force in the industry for years to come.

Moreover, the success of "Ne Zha" has also sparked a renewed interest in traditional Chinese mythology and folklore, which could lead to a new wave of creative works inspired by these timeless stories. As the franchise continues to expand and explore new themes and ideas, it will be fascinating to see how it evolves and what new heights it will reach.

In conclusion, the future of the "Ne Zha" franchise looks bright, with a loyal fan base, a talented production team, and a wealth of creative possibilities to explore. As the director continues to hand-draw posters and the production team pushes the boundaries of visual effects, it is likely that the franchise will remain a beloved and integral part of Chinese popular culture for years to come.