Fei Juan, Where Kindness and Pricing Sparked a Storm: The Ice Cream That Sold for 2 Yuan Per Cup

The eatery's menu features low-priced items such as turkey noodles and fries, with prices ranging from 1 to 5 yuan per serving. The store's success can be attributed to its genuine and warm approach to business, offering affordable prices and using quality ingredients, which has attracted a large customer base. The store's interior still features a free TV, making it a popular spot for students to gather after school. In fact, some kids have even taken on roles such as "lobby manager" and "product researcher," providing suggestions for the store's operations.

In March, the couple initiated an entrepreneurial endeavor, selling ice cream for 2 yuan per cup, which has sparked intense discussion about its business model. They spent 119 yuan on a bulk order of ice cream online, only to discover that the cost of a single bucket was less than 50 yuan. Upon learning of this, the supplier generously provided them with 100 buckets. This unconventional approach has raised eyebrows, with some hailing it as a clever business strategy and others expressing concerns about its potential impact on the market. The couple's transparent business approach and interactive live streaming have also contributed to their success, showcasing their cooking process live and attracting tens of thousands of online viewers who "supervise" their cooking.

The low pricing strategy employed by the couple has created a dilemma for their competitors, who are now struggling to determine how to price their own products. If they match the 2 yuan per cup price point, they risk operating at a loss. However, if they charge higher prices, they may deter customers who have grown accustomed to the extremely low prices offered by the couple. This has led to concerns about the long-term sustainability of this business model and its potential to disrupt the market. Despite this, the couple's commitment to making their products accessible to everyone reinforces the sense of community and trust that their shop embodies.

The nostalgia-evoking pricing of their ice cream has resonated deeply with the public, with many viewing it as a gesture of goodwill that has struck a chord with many. Social media platforms have been filled with discussions about the couple's business model, with some praising their clever strategy and others expressing admiration for their kindness. The couple's story serves as a reminder that business success is not solely dependent on large capital investments or complex business plans, but rather on a deep understanding of one's target market, a willingness to take calculated risks, and a commitment to providing value to customers.

As the entrepreneurial landscape continues to evolve, Fei Juan's example offers a compelling case study for small business owners and aspiring entrepreneurs looking to make their mark in the market. By leveraging the power of online platforms and identifying a niche market opportunity, Fei Juan has demonstrated that even small entrepreneurs can make a significant impact with the right mindset and strategy. The couple's business model is marked by low costs and high sincerity, preserving the warm and fuzzy elements of their store, and has sparked discussions about how to adhere to one's original intentions in the era of social media and internet fame. Their entrepreneurial journey has been hailed as an exemplary model of "ordinary people using kindness to turn their fortunes around," offering valuable business insights, particularly on the importance of authenticity and kindness in building a successful brand.