Green Revision: Sanhe City's Controversial Signage Regulations Spark Debate
A recent controversy has erupted in Sanhe, a city in Hebei province, China, where local authorities have mandated that storefront signs with red, blue, or black backgrounds be repainted in alternative colors. The decree, issued by the city's urban management department, has affected numerous businesses, including a popular dessert chain, Mishi Ice City, whose sign was altered to a green color. This sudden change has sparked debate among locals, with some questioning the necessity and fairness of the new regulations, and raises important questions about the role of urban management, the impact on local businesses, and the balance between aesthetics and commercial freedom.

8 April 2025
The Sanhe City Management Bureau stated that the change in signboard colors is in accordance with the city government's urban planning requirements, which stipulate that signboard backgrounds can be any color except red, blue, or black. However, this regulation has caused confusion among many business owners, particularly those who have already changed their signboard colors at their own expense without receiving any subsidies. A Mishi Ice City employee in Sanhe City revealed that their store had already replaced its iconic red signboard with a new green one, citing instructions from the city management department to avoid using red colors for signboards near major road intersections. Other businesses have also been affected by the new regulations, with a staff member from a local storefront revealing that their sign was altered to green due to directives from the urban management bureau.
The discussions among netizens have been heated, with opinions divided on the uniform color scheme of store signs. While some people believe that a uniform color scheme can improve the overall tidiness of a city, others feel that it erases the unique character of individual businesses, leading to a monotonous and uninteresting urban landscape. Many have expressed support for the uniform color scheme, arguing that it can give the city a more organized and neat appearance, but others have voiced their opposition, saying that it stifles the creativity and individuality of businesses, making the city look dull and lacking in vitality. Some have also questioned the logic behind banning specific colors, such as red, blue, and black, which are common and fundamental colors in commercial branding. They argue that the change will weaken the brand recognition of businesses and that the costs of replacing signs should not be borne by the businesses themselves.
As the situation continues to unfold, it remains to be seen how the city will balance the need for urban aesthetics with the need to preserve the unique identities of local businesses. The city's urban management department has yet to provide a clear explanation for the ban on specific colors, leaving many to wonder about the motivations behind the decision. Meanwhile, businesses like Mishi Ice City are adjusting to the new regulations, with some changing their signs to green or other approved colors. The controversy highlights the complex relationship between government regulations, urban planning, and the interests of local businesses, and it will be interesting to see how this issue is resolved in the coming days.

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