Harbin's Thriving Winter Tourism: Snow Slopes and Cultural Experiences Draw Visitors
Harbin, January 1, 2022 - At the beginning of this month, big data calculation results developed by Harbin Culture, Broadcasting and Tourism Bureau showed that as of the third day of the New Year's Day holiday, Harbin had received a total of 3.0479 million tourists and achieved a total tourism revenue of 5.914 billion yuan. . This data shows the popularity of Harbin’s tourism market and further confirms the city’s development and success in tourism.

3 January 2024
The charm of Harbin in winter attracts many tourists, especially Taiwanese compatriots. Here, they can enjoy the beautiful snow scenery and personally feel the hospitality of the local residents. Recently, a winter specialty project in Harbin, the snow landslide, has become popular on the Internet. This project was made by local staff overnight using manual labor and machinery. It not only attracted many tourists to check in and take photos, but also to experience the fun of snow landslides. It is worth mentioning that the popularity of this project has also caused netizens to praise it, saying that Harbin's surprises are "really different every day!".
In comparison, another tourist destination, Sanya, appears to be relatively sluggish in the winter tourism market. The main reason is that on the one hand, the cost of tourism in Sanya is relatively high, and on the other hand, Sanya in winter is not as attractive as in summer. Therefore, more and more tourists choose to travel to northern cities like Harbin to experience different types of ice and snow projects.
Behind the boom in Harbin’s cultural tourism market, there are also some issues worthy of our attention. First of all, how to maintain the long-term development of the tourism market is a question worth thinking about. Secondly, how to avoid excessive commercialization of the tourism market is also an issue that the government and tourism-related departments need to pay attention to. Finally, how to protect and promote local characteristic culture is also one of the important directions for the future development of Harbin's tourism industry.
Overall, the continued boom in Harbin’s cultural tourism market has not only brought huge economic benefits to the local area, but also provided a new bright spot for the development of the national tourism industry. I believe that in the future, Harbin will continue to give full play to its advantages and bring more surprises and fun to tourists!