King of Glory Teams Up with Ne Zha to Light Up the Twin Towers
The collaboration between the popular mobile game "王者荣耀" (Honor of Kings) and the animated movie "哪吒之魔童闹海" (Ne Zha) has been officially announced, marking an important milestone in the cooperation between the two franchises. This partnership brings together two beloved Chinese franchises, promising a unique and thrilling experience for fans. The highlight of this collaboration includes the introduction of four new character skins, featuring Ne Zha and other notable characters from the movie, which are set to be released in the near future.

16 April 2025
To kick off this partnership, a special limited-time activity has been launched, offering an exclusive voice pack that can be obtained by participating in in-game events starting from April 17th. Furthermore, a spectacular lighting ceremony will take place at the iconic Tianfu Twin Towers in Chengdu, where the game's characters will be projected onto a massive 52,000-square-meter screen. This event will be held every night from April 16th to May 5th, giving fans a chance to witness the thrilling display and interact with the game's characters in person.
The partnership is significant, as it brings together two cultural icons: the beloved Chinese mythological figure Ne Zha and the renowned mobile game King of Glory. Nezha, known for his bravery and strength, is a revered character in Chinese folklore, while King of Glory is a leading mobile game in China, boasting millions of players. The collaboration is expected to introduce a new character, Nezha, to the game, complete with unique abilities and special effects. A sneak peek of the character's special effects has been shared on social media, sparking discussions among fans about the potential quality and power of the new character.
The official announcement has been met with enthusiasm, with fans expressing their excitement and anticipation on social media using hashtags such as #王者哪吒携手点亮双子塔# (King of Glory Nezha Lighting Up the Twin Towers) and #王者荣耀联动哪吒# (King of Glory Collaboration with Nezha). The partnership is seen as a strategic move to attract new players and revitalize the game's popularity, while also paying homage to Chinese culture and folklore. As the gaming industry continues to evolve, collaborations like "王者哪吒携手点亮双子塔" demonstrate the importance of cultural relevance and innovation in game development.

The fusion of traditional Chinese mythology with modern gaming technology is expected to result in a unique and captivating gaming experience, further solidifying King of Glory's position as a leader in the mobile gaming market. The city of Chengdu, where the lighting ceremony will take place, is likely to see even more innovative and collaborative activities in the future. The success of the "王者哪吒携手点亮双子塔" event sets a promising precedent for future events, and the city's efforts to create a welcoming and supportive environment for entrepreneurs and innovators are likely to continue.

The development of new IP and content creation, as well as the integration of technology and art, will likely play a key role in driving the city's growth and development in the future. The city's goal of becoming a hub for innovation and entrepreneurship is well on its way, with the high-tech zone and other initiatives providing a solid foundation for startups and enterprises to thrive. By continuing to foster a supportive and welcoming environment for talents and enterprises, and by promoting the development of new and innovative IP and content, Chengdu is well on its way to becoming a thriving and vibrant hub for creativity and entrepreneurship. The future of collaborative activities in Chengdu looks bright, with a focus on innovation, creativity, and talent development, driving the city's development and growth into the future.