Lei Jun's $400 Leather Jacket Sells Out in 5 Minutes
The recent phenomenon of Lei Jun's leather jacket selling out within minutes has sparked a lively discussion on social media, with many netizens expressing their surprise and admiration for Lei Jun's ability to drive sales and create a buzz around a product. This incident occurred during the Xiaomi 15 Ultra and Xiaomi SU7 Ultra new product launch event, where Lei Jun, the founder and CEO of Xiaomi, wore a brown leather jacket that immediately became a topic of discussion among netizens. The same style of leather jacket quickly sold out within 5 minutes, with pre-orders being scheduled for as late as a month later.
28 February 2025
The sold-out leather jacket has become a symbol of the power of influencer marketing in China, where a single endorsement can catapult a product to instant fame and sell-out status. As one netizen commented, "The leather jacket, priced at over $400, sold out in just 5 minutes, demonstrating the immense influence of Lei Jun's endorsement." Another user noted, "Lei Jun's leather jacket is not only stylish but also relatively affordable, priced at around $2,600, compared to other luxury brands." This phenomenon not only showcases the influence of Lei Jun's personal style but also demonstrates the power of celebrity endorsements in the tech industry.
The event has sparked discussions about the power of celebrity endorsements, the blurring of lines between technology and fashion, and the emergence of new trends and professions. Some netizens have even joked about the emergence of a new profession - "Lei Jun's tailor" - as a result of the sudden popularity of the leather jacket. The fashion industry has also taken notice of this phenomenon, with some commentators suggesting that Lei Jun should release a book on fashion advice for middle-aged men. The investment community has also started to take note, with some analysts suggesting that a CEO's wardrobe can be an indicator of a company's future prospects.
The significant impact of Lei Jun's endorsement on consumer behavior is evident in the swift sell-out of the jacket, with multiple e-commerce platforms selling out of stock and opening up pre-orders that stretch for weeks. This incident highlights the power of celebrity endorsements and the potential for brands to leverage these influences to drive sales. The trend of chasing after products endorsed or used by celebrities and successful entrepreneurs is likely to continue, with the ability of a single individual to drive demand for a product to such an extent that it sells out within minutes.
The parallel between the sale of the leather jacket and the success of the Xiaomi SU7 Ultra launch event, where orders surpassed 10,000 units within two hours after a price adjustment, indicates that strategic marketing and the leveraging of influential figures can significantly impact consumer electronics sales. The stock price movement of Xiaomi Group, which saw a 5% rise before closing with a 0.94% decline, also reflects the market's response to the perceived success of the launch event and the associated marketing strategies.
In conclusion, the sell-out of Lei Jun's leather jacket within minutes of its appearance at the launch event is more than just a fleeting consumer trend. It represents a convergence of celebrity influence, strategic marketing, and consumer fascination with successful figures and trending products. As such, it offers valuable insights into the dynamics of consumer behavior and the potential for brands to leverage these dynamics to drive sales and enhance their market presence. The incident has become a cultural phenomenon, highlighting the influence of tech industry leaders on popular culture and consumer behavior, and demonstrating the significant impact one individual can have on consumer behavior and market trends, especially when leveraging social media and personal style to promote products.
