Longines Denies Rumors, Confirms Ongoing Partnership with Zhao Liying
The controversy surrounding Longines' rumored decision not to renew its contract with Chinese actress Zhao Liying has been put to rest. In response to the speculation, Longines' official account took to social media to announce that it would continue to collaborate with Zhao, stating that it has been accompanying her for eight years and will persist in doing so. This public declaration of support has quelled the rumors and reinforced the brand's commitment to its partnership with the esteemed actress.
14 March 2025
The rumor about Longines not renewing its contract with Zhao Liying appears to have originated from unverified sources on social media and entertainment news outlets. As is often the case with celebrity endorsements, the details of contracts and negotiations are typically private, leaving room for speculation and rumors to emerge. However, Longines' swift response has dispelled such notions, emphasizing its dedication to the partnership and its confidence in Zhao's enduring appeal and charm.
Longines, known for its exquisite timepieces, has long been associated with elegance and refinement, values that align with Zhao's own reputation for sophistication and poise. As one of the brand's global ambassadors, Zhao has consistently embodied the spirit of Longines, showcasing its products in various campaigns and events. The continuation of their collaboration is a testament to the strong bond between the brand and the actress, as well as the mutual respect and admiration they share.
The online community's reaction to the news about Zhao Liying has been mixed. While some fans are rallying around her, believing that she is being unfairly targeted due to jealousy, others are choosing to look forward to her upcoming projects, such as the movie "Sunflower in Full Bloom". The supporters argue that Zhao Liying's excellence in her craft makes her a target for envy, and they commend her for her dedication and talent. Meanwhile, the anticipation for "Sunflower in Full Bloom" indicates that despite any controversy, Zhao Liying retains a strong fan base eager for her new work.
On March 13, the official Longines account issued a statement, saying "@Longines and elegant ambassador @Zhao Liying have been accompanying each other all the way, and will continue to work together, defining the true elegant attitude with action". This statement effectively denied the rumors that Longines would not be renewing its contract with Zhao Liying, putting an end to speculation about the future of their partnership. As the entertainment industry continues to evolve, the alliance between Longines and Zhao Liying serves as a shining example of a successful and enduring brand-ambassador relationship. With their shared commitment to elegance, sophistication, and excellence, it is likely that their collaboration will continue to thrive, inspiring fans and setting a high standard for future partnerships in the industry.
