Midea Group Sees Staggering 39.8% Year-on-Year Profit Increase, Reaching $6.6 Billion in 2024
The release of Meye Group's 2024 financial report has sent shockwaves through the business world, with the company announcing a staggering net profit of 44.542 billion yuan, representing a year-on-year increase of 39.8%. This remarkable growth has sparked intense interest and debate about the company's profit model and development strategy. As one of the leading players in its industry, Meye Group's impressive performance has raised questions about the driving forces behind its success and what this means for the future of the company. With a revenue of 248.289 billion yuan, up 22.3% from the previous year, Meye Group has demonstrated its ability to adapt and thrive in an ever-changing market landscape.

26 March 2025
Midea Group's 2024 revenue reached 248.289 billion yuan, representing a 22.3% year-over-year increase, while the company's profit soared to 44.542 billion yuan, boasting a 39.8% year-over-year growth. These impressive figures demonstrate Midea's robust profitability and a steady growth trajectory. The significant rise in revenue and profit suggests that the company has effectively navigated the market landscape, leveraging its strengths to drive expansion and maintain a competitive edge. In contrast to other milk tea brands, the company's "affordable and delicious" strategy and extensive store network have helped it win the favor of consumers. Its products are priced reasonably, with consistent quality, and its stores are located globally. Additionally, the company's use of animated and collaborative marketing tactics has added to its appeal.
By adhering to its "affordable and delicious" concept, the company has established a strong brand presence, which has contributed to its impressive financial performance. With a profit of 44.542 billion yuan in 2024, the company has demonstrated its ability to balance affordability with profitability, making it a formidable competitor in the milk tea industry. As the company continues to expand its reach and maintain its commitment to quality and affordability, it is likely to remain a leader in the market, leaving its competitors to reevaluate their strategies and pricing models.

As the company's success story continues to unfold, it is likely to inspire other enterprises to explore similar business models that prioritize social responsibility and sustainable development. With its strong brand presence and commitment to contributing to the well-being of local communities, the company is poised to maintain its robust growth momentum, solidifying its position as a leading player in the tea beverage industry. The company's impressive track record of supporting farmers and creating jobs is a testament to its dedication to giving back to society. As the company looks to the future, its continued focus on social responsibility, coupled with its market-leading position, is expected to drive further growth and expansion, making it an indispensable force in the tea beverage sector.