Ne Zha 2: Deleted Scenes Revealed
The Chinese animated film "Ne Zha 2" has achieved tremendous success at the box office, with its ticket sales exceeding 10.4 billion yuan as of February 14th. The film's audience demographic is noteworthy, with a high proportion of viewers aged 30-39 and 40+, surpassing the overall average. Female viewers make up the majority, accounting for over 60% of the audience, and multiple viewings are common. This phenomenon reflects the unique position and extensive influence of "Ne Zha 2" in the Chinese animation market.
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14 February 2025
Unlike traditional animated films, which tend to cater to students and teenagers, "Ne Zha 2" has managed to appeal to a broader audience, with 30-39-year-olds and 40+-year-olds making up a significant portion of its viewers. According to data from the Lighthouse Database, from January 29th to February 13th, 42% of ticket buyers for "Ne Zha 2" were between 30-39 years old, while 21.2% were 40 or older. The film's female audience accounted for approximately 61.2% of ticket buyers, with multiple viewings being a common occurrence.
The notable presence of older viewers and females in the audience for "Ne Zha 2" suggests that the film has managed to attract a diverse viewership beyond the typical demographics for animation films. This broad appeal is further evidenced by the prediction from "Cat's Eye Professional Edition" that the final total box office for "Ne Zha 2" may exceed 160.3 billion yuan, and the prediction from "Lighthouse Professional Edition" of 150.88 billion yuan. The success of "Ne Zha 2" in drawing a large and diverse audience reflects the evolving landscape of the Chinese film industry and the growing popularity of animation among a wider range of viewers.
The "2024 China Film Audience Change Trend Report" shows that as of October 2024, females accounted for 58% of ticket buyers, and viewers aged 25 and above made up 79% of the audience. This trend is likely to continue, with the increasing importance of female and post-95 viewers in the market. The box office success of "Ne Zha 2" and its broad appeal to a diverse audience have made a significant impact on the Chinese animation film market, and its influence is expected to continue in the future.
In a recent interview, director Yu Hao revealed for the first time the process of cutting scenes from the movie "Ne Zha 2," sparking widespread interest among fans who are now eager to see the deleted scenes and content. The movie's overseas release is gradually increasing, with sold-out shows in the United States and Australia. However, many foreign viewers have expressed surprise that there was little to no promotion for the film, wondering why it was not advertised more heavily.
The movie "Ne Zha 2" has achieved remarkable success, with a total box office revenue of over 105.41 billion yuan, ranking second in the global animation movie box office chart. The film's success can be attributed to its unique storyline, stunning visual effects, and the fact that it has appealed to a wide range of audiences, including those over 30 years old and females, who make up a significant proportion of the viewers. The deleted scenes and content from "Ne Zha 2" have been made public for the first time, and fans are eager to see more.
The success of "Ne Zha 2" has brought new hope and momentum to the Chinese animation film market. As women and post-95 audiences gradually become the main force in the market, the audience for animation films will continue to expand. The film's total box office exceeding 105.41 billion yuan has set a new benchmark for Chinese animation films, demonstrating the growing influence of Chinese animation films globally. The demographics of the film's audience have also revealed some interesting trends, with the proportion of female audiences over 60% and the proportion of audiences aged 30-39 higher than the average.
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The success of "Ne Zha 2" has also brought attention to the potential of the Chinese animation film market, with the increasing demand for high-quality animation content. Chinese animation films are likely to continue to grow in popularity, both domestically and internationally. The film's director, Yu Yang, has also become one of the most successful directors in China, with his total box office earnings exceeding 153.48 billion yuan. Overall, the future outlook for Chinese animation films is promising, with "Ne Zha 2" serving as a prime example of the potential for success and growth in this market.