Nio Inc. Denies Lawsuit Against Ne Zha 2 Movie Production Team

According to the statement released by Nio Inc.'s legal department, the company had never sued the production team behind the movie Ne Zha, and rumors about Nio Inc. suing the movie's production team or seeking compensation of 5 million yuan are completely false. In fact, Nio Inc. had planned and executed a large-scale ticket giveaway event before the release of Ne Zha 2, and had also organized support for the movie from its employees and distribution system. The company established a good relationship with the movie's producer, Beijing Enlight Media, during their collaboration on Ne Zha.

It is worth noting that despite Nio Inc.'s denial of the lawsuit rumors, the company had indeed been involved in a trademark dispute with the movie's production team. According to the Trademark Bureau's ruling, Nio Inc. had applied to have the "Magic Boy Ne Zha" trademark declared invalid, citing that the production team had maliciously registered the trademark despite being aware of the existing "Ne Zha" series trademarks. However, the Trademark Bureau ultimately ruled that Nio Inc.'s grounds for the invalidation claim were unfounded, and the disputed trademark was allowed to stand. This trademark dispute reveals a complex and tense relationship between Nio Inc. and the movie's production team over trademark usage rights.

Moving forward, Nio Inc. will continue to uphold its user-centered development philosophy, driving technological innovation and product upgrades to provide users with safer, smarter, and more environmentally friendly travel solutions. The company aims to create a more sustainable and eco-friendly transportation ecosystem, while also exploring potential collaborations with cultural and technological partners to promote the prosperity of China's automotive and cultural industries.

The recent clarification that Ne Zha Auto never sued the Ne Zha 2 movie production team brings a sense of relief to the controversy surrounding the "Ne Zha" IP. This incident prompts a deeper reflection on the complex relationship between commercial brands and cinematic IPs. In an era where intellectual property rights are paramount, finding a balance through cooperation can lead to mutually beneficial outcomes. The strategy employed by Ne Zha Auto, choosing not to pursue legal action against the Ne Zha 2 movie production, exemplifies a astute business decision.

By leveraging the popularity of the Ne Zha IP without incurring the costs and potential backlash of a lawsuit, Ne Zha Auto can potentially increase its brand exposure. Conversely, the Ne Zha 2 production team can benefit from maintaining a good relationship with Ne Zha Auto, as the brand's influence can aid in the film's promotion and attract a broader audience. This delicate balance between Ne Zha Auto and the Ne Zha 2 movie production offers a valuable lesson for other brands and IP holders. It suggests that respecting intellectual property rights while collaborating to achieve complementary advantages can lead to a more sustainable and profitable future.

The outcome of this "Ne Zha" IP controversy, though resolved, carries profound implications. Moving forward, we anticipate seeing Ne Zha Auto and Ne Zha 2 excel in their respective domains. Moreover, we look forward to witnessing more brands embracing the harmonious coexistence of business and IP, fostering a path for mutual growth and development. The question remains, what future collaborative opportunities might emerge between Ne Zha Auto and the Ne Zha 2 production team? The door is open for innovative and synergistic ventures that can capitalize on the popularity of the Ne Zha IP, further enriching the brand and the franchise.