Xiaomi's rumored entry into the sanitary products market sparks hope for safer options in China
A recent exposé by China's CCTV Finance 3.15 gala has sparked a heated debate online about the quality of sanitary napkins and diapers in China. This led many netizens to flock to Xiaomi founder Lei Jun's comment section, hoping that the tech giant would consider producing these essential hygiene products. Interestingly, a search on the Qichacha APP revealed that Xiaomi Technology Co., Ltd. had previously registered the "Xiaomi" trademark, which includes products such as disinfectant wipes, first-aid kits, sanitary pads, and medical eye masks.

18 March 2025
Many netizens believe that Xiaomi's products can provide women with safer and more reliable options, given the company's reputation for quality and safety. They have taken to social media, commenting "Xiaomi, please make sanitary napkins" and "Hope Xiaomi can produce menstrual products." The discovery of Xiaomi's trademarks has led to speculation among netizens that the company may be entering the sanitary products market, including hygiene pads and diapers.
However, Xiaomi's ecosystem chain general manager, Chen Bo, previously stated on Weibo that producing sanitary napkins was "really not possible." This post has since been deleted, fueling speculation that Xiaomi may be reconsidering its stance on entering the sanitary products market. The presence of sanitary napkins and other related products in Xiaomi's trademarks has significant implications for the company's potential expansion into the healthcare and personal care sectors.

As a tech giant, Xiaomi's foray into these markets could disrupt the traditional sanitary products industry and provide consumers with more innovative and high-quality options. If Xiaomi were to enter the sanitary napkin and diaper market, it could have significant implications for the industry as a whole. The company's commitment to quality and safety could help to raise standards across the board, and its competitive pricing could help to make these products more accessible to a wider range of consumers.
With the demand for high-quality, safe sanitary napkins and diapers in China being significant, Xiaomi's entry into this market could potentially drive growth and provide consumers with better options. Netizens have expressed their hopes and expectations, saying "If Xiaomi makes it, it's still quite reassuring" and "Hope is on the horizon." The possibility of Xiaomi entering the sanitary napkin and diaper market is becoming increasingly likely, and it remains to be seen whether the company will indeed leverage its trademarks to launch new products and what impact this might have on its overall business strategy and brand reputation.

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