Yu Chengdong Acquires Filming Rights to Liu Yifei's 'The Story of Roses'
The news of Yu Chengdong, the CEO of Huawei, purchasing the filming rights to Liu Yifei's new movie "The Story of Roses" has sparked widespread attention and curiosity. People are eager to know the intentions behind this collaboration and its potential impact. This unexpected move has not only raised questions about the future of the film industry but also sparked intense speculation among fans and industry insiders alike. As Liu Yifei, a renowned Chinese actress, prepares to star in this highly anticipated movie, the involvement of Yu Chengdong, a prominent figure in the tech industry, has added a new layer of intrigue to the project. With the film's themes of love and growth, and Liu Yifei's dedication to her craft, the stakes are high for this cinematic endeavor.

25 March 2025
The collaboration between Yu Chengdong and Liu Yifei was sparked by their interactive livestream on Weibo, where they engaged in in-depth discussions on various topics, ranging from the latest Huawei smart car, the智界R7 new energy-intelligent vehicle, to the popular drama "The Story of Roses". This demonstration of seamless communication and mutual understanding laid the groundwork for their partnership. During the livestream, Yu revealed that Huawei had acquired the copyrights for "The Story of Roses" specifically from Tencent, highlighting the company's enthusiasm for the project and its potential for future development. This revelation not only showcased the strength of the partnership between Yu and Liu but also underscored Huawei's commitment to investing in high-quality content.
This cooperation not only allows Liu Yifei's fans to look forward to the possible appearance of a special episode of "The Story of Rose", but more importantly, it combines the charm of Huawei's brand with Liu Yifei's personal charisma, forming a successful cross-border marketing campaign that opens up new avenues for brand promotion. The partnership brings together the innovative spirit of Huawei's Hi intelligent car brand and Liu Yifei's influence among young people, creating a unique and powerful synergy that is expected to resonate with the younger generation. By joining forces, Huawei and Liu Yifei are poised to create a new era of smart and stylish mobility, one that combines cutting-edge technology with artistic expression and personalized experiences.

As the news of Yu Chengdong's acquisition of the filming rights to Liu Yifei's "The Story of Roses" spreads, fans and industry insiders alike are eagerly anticipating the potential impact of this collaboration. With Liu Yifei, the brand ambassador of Huawei's HarmonyOS, heavily involved in the project, there is a strong likelihood that the resulting film will be a game-changer. The fusion of "The Story of Roses" elements with the cutting-edge technology of HarmonyOS is expected to yield a cinematic experience that will dazzle audiences worldwide. As the two parties continue to work together, it is likely that their partnership will yield a winning formula, driving success for both Huawei's HarmonyOS and Liu Yifei's creative endeavors. The prospect of witnessing a blockbuster film that seamlessly integrates the themes and motifs of "The Story of Roses" with the innovative spirit of HarmonyOS has generated immense excitement, and fans are waiting with bated breath for the release of this highly anticipated project.
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