Down-to-Earth Director Defies Luxury Expectations
In a stunning turn of events, Chinese film director Yu Hao, also known as Jiaozi, has been at the center of attention following the massive success of his movie "Ne Zha," which has broken box office records with a staggering 82 billion yuan in ticket sales. However, what has also caught the public's eye is the director's humble and down-to-earth personality, particularly after rumors emerged that he was spotted wearing a luxury brand sweater, which was later debunked as a simple domestic brand sweater worth only a few hundred yuan.
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10 February 2025
According to Yu Hao's colleague and co-director, Ge Yi, who has worked with him for over a decade, Yu Hao is a man of simplicity and integrity. Ge Yi described Yu Hao as someone who comes to work early, often riding his bike or walking, and prioritizes his health by swimming two to three times a week. This image of Yu Hao is a far cry from the luxurious lifestyle often associated with successful filmmakers.
The collaboration between Yu Hao and Ge Yi on "Ne Zha" has been instrumental in the film's success. Ge Yi, who is also the co-director of the movie, has worked closely with Yu Hao to bring the story to life. Their partnership has not only resulted in a commercially successful film but has also pushed the boundaries of Chinese animation. As Ge Yi noted, "We are both 'i-people' who are extremely passionate about our work, and we have complete trust in each other."
In the eyes of Ge Yi, Yu Hao embodies a unique blend of emotions and rationality, bringing a thoughtful approach to every aspect of the creative process. Notably, neither Ge Yi nor Yu Hao hails from a traditional background in their field, yet their shared passion for animation has fostered a strong collaborative spirit. Their discussions often delve into the challenges of their craft, showcasing a deep commitment to their work.
When news and rumors surfaced about Yu Hao allegedly wearing high-priced clothing, the online community was quick to respond. Many netizens voiced their opinion that the director's choice of attire is irrelevant to the quality of their work. What matters most, they emphasized, is the excellence of the films they produce. Additionally, there was widespread appreciation for Yu Hao's understated approach to life and his evident passion for and commitment to his film work.
The success of "Ne Zha" has also sparked a wider conversation about the potential of Chinese animation. Ge Yi hopes that the film's achievement will pave the way for more diverse and complex storytelling in the industry. He envisions a future where Chinese animation can rival its global counterparts, with a wide range of genres and themes. As he put it, "A true animation feast is when all types of cuisine can be served, and that's the best state I can imagine for the animation film market."
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With "Ne Zha" continuing to break records and captivate audiences worldwide, Yu Hao's humble and dedicated approach to filmmaking has inspired a new generation of animators and filmmakers. As the industry looks to the future, it is clear that Yu Hao's legacy will be one of innovation, creativity, and a passion for storytelling that knows no bounds.