Food Delivery Platforms Gone Wild: Ele.me's Jaw-Dropping Discounts Leave Users Speechless

These promotions have sparked a frenzy on social media, with many users taking to Weibo to share their experiences and express their amazement. Industry insiders speculate that 饿了么 is gearing up for an intense marketing push ahead of the upcoming May 1st holiday, a peak consumption period in China. While the company has not officially confirmed its participation in the marketing war, its recent actions suggest otherwise. As the competition between food delivery platforms heats up, users are advised to stay tuned and enjoy the discounts while they last.

Users who have discovered a way to access hidden large discounts on food delivery platforms like 饿了么 (Ele.me) and 美团 (Meituan) claim that by using specific channels, such as following certain public accounts, they can receive substantial coupons and discounts, making their food delivery orders significantly cheaper. One user shared their experience of getting four coupons from 饿了么, which they had never received before, and joked about who among the three platforms could win their "heart" with such offers. Another user pointed out the foolishness of paying full price or buying memberships for these services when there are channels that offer large red packets daily, allowing users to dine at a fraction of the cost.

Some users have reported saving a considerable amount of money by using hidden red packets every day, to the point where they could afford to buy an Apple product with their savings over a short period. They claim that food delivery platforms release these hidden red packets daily to expand their market and gain an advantage, but most users are unaware of how to access them. Users also shared specific examples of their savings, such as purchasing a meal that normally costs nearly 100 yuan for just 7.6 yuan, and buying small lobsters for 5 yuan, which would normally cost between 40 to 50 yuan.

The recent price war in the food delivery market, sparked by JD.com's entry into the industry, has significantly impacted the competition landscape. With JD.com offering extremely low prices, such as 4 yuan for a cup of coffee and 8 yuan for a brand-name lunch, consumers are increasingly turning to the platform. This shift in consumer behavior has forced existing players, such as Meituan and Ele.me, to respond with their own promotions and discounts. Meituan has revamped its membership system, introducing a new tiered structure with more benefits and discounts, and has started offering large red packets and coupons to attract and retain customers.

However, the key challenge for JD.com is to sustain its low-price strategy while ensuring the quality and reliability of its services. The platform's supplement of billions of yuan in subsidies has enabled it to offer unbeatable prices, but this approach may not be viable in the long term. As consumers become accustomed to these low prices, it may be difficult for JD.com to maintain its market share if it decides to adjust its pricing strategy. Furthermore, some merchants have taken advantage of JD.com's subsidies by raising their prices, effectively nullifying the benefits for consumers.

To maximize their chances of scoring a free meal, users should plan their orders strategically, choosing the right merchant and keeping an eye on promotions. Being a new user, making their first order, or participating in specific activities can also increase their chances of getting a free meal. By following these guidelines and staying informed about the latest promotions, users can increase their chances of enjoying a free meal courtesy of 饿了么. However, it's essential to remember to consume responsibly and not overorder in pursuit of discounts. With the right strategy and a bit of luck, users can enjoy a delicious meal without spending a dime.