Two hosts aggressively sold 260 million and did not go off-air
The live broadcast room of A Zhuo's Tavern and Liangge's wine immortals recently reached a boiling point when they broke the country's live-streaming sales record on October 25th. As of 0:23 in the morning, the pre-sale transaction amount had exceeded 260 million yuan, shattering previous records and attracting over five million viewers. This massive success continued well into the early hours of the 25th, leaving many Weibo netizens in awe at the potential profits that could be made through live-streaming sales.
25 October 2023
In the wake of this news, Weibo netizens expressed a range of reactions. Some praised the success of A Zhuo's Tavern and Liangge's wine immortals, while others criticized what they saw as an inflated bubble in the live-streaming industry. One user commented that "the internet has created countless wealth legends" with the power to sell out at prices comparable to those of listed companies. Another user mused, "it's truly a time of live streaming sales on the Internet," and encouraged others to join in on the potential profits.
However, not all reactions were positive. A common concern among netizens was the inflated hype surrounding the success of these hosts. One user expressed skepticism about the products being sold, asking "are these products really of good quality? In this live streaming industry, I think success lies in offering high value and affordable prices." Others criticized the hosts' aggressive selling tactics, with one comment reading, "two point six billion what concept?" implying that they were more focused on making money than providing value to their viewers.
Despite these criticisms, many netizens also expressed admiration for the determination and willpower of A Zhuo's Tavern and Liangge's wine immortals. One user marveled at "the strong willpower of these two hosts," while another joked that they should "quit their jobs and become live streamers" to join in on the potential profits.
As for the future of live-streaming sales, netizens expressed mixed opinions. Some saw it as a new frontier full of opportunities for success, while others worried about the sustainability of such high levels of sales. One user commented, "I've never heard of them," suggesting that these hosts' success could be short-lived without consistent quality and value for their viewers. Another user encouraged Weibo netizens to "claim it" by participating in live-streaming sales and taking advantage of discounts offered by the hosts.
In conclusion, while A Zhuo's Tavern and Liangge's wine immortals' live-streaming success caused a stir among Weibo netizens, reactions were varied. Some celebrated their potential profits and saw it as an opportunity for future wealth, while others criticized the inflated prices and hype surrounding live streaming sales. Nonetheless, this event highlights the rise of the live-streaming industry in China and the influence of e-commerce on the country's economic landscape.